Brian Belt
hbelt@atbtanning.com
303-761-1185 ext 13
FOR IMMEDIATE RELEASE
At The Beach Adds New Store In Mustang, Continues Regional Growth
Mustang, OK (April 28, 2010) – Oklahoma-based At The Beach Tanning Superstores (ATB), continues its regional growth with the opening of its 53rd store in Mustang, Okla.. Located at 1001 E. Highway 152, near Sarah Road, ATB’s newest location is equipped with 16 state-of-the-art tanning beds, as well as the latest technology in age-defying sunless tanning – VersaSpa.
“ATB has become one of the most recognized names in the tanning industry, with locations in three states and counting. We attribute our growth in recent years to knowing what amenities people want, such as state-of-the-art technology and no-wait tanning. However, the true secret of our success has been the support of our many loyal customers,” said Brian Belt, president and CEO of At the Beach. “We are proud to celebrate our 53rd store and look forward to adding many more in the upcoming years.”
Mustang residents will now be able to tan in 14 metro locations, with more stores to come. Other feature benefits of tanning at ATB include 5 levels of tanning, extended hours, no waiting to tan, monthly promotions, and top-of-the-line products and lotions, including their private label – Blend.
Founded in 1987, At the Beach Tanning first opened its doors in 1987 with four beds in south Oklahoma City. By 1996, it had grown to 22 tanning units and was experiencing huge success as a Tanning Superstore. Belt, a forward-thinking entrepreneur, realized the popularity of the Tanning Superstore and a devised a plan of growth for more superstore locations. Now with headquarters in Colorado and Oklahoma, ATB has grown to 53 stores in three states - Colorado, Oklahoma, and Kansas – and continues to open a new store approximately every 30 days.
For more information about At The Beach, visit www.atbtanning.com.
