At The Beach Continues To Grow- Opening New Stores Monthly
At the Beach Tanning Superstores will be delivering year-round sunshine and Vitamin D to two new locations in July. Located at 21st and Yale in Tulsa, OK and Smokey Hill & Himalaya in Aurora, Colorado, both stores are expected to open at the end of July.
At the Beach Tanning Superstores is one of the most recognized tanning brands in the industry. Featuring extended hours, five levels of tanning and top-of-the-line equipment including Versa Spa and Sun Angel, each Superstore is equipped with at least 16 beds for no-wait tanning, making ATB extremely popular with consumers.
“Tanning is like a twenty-minute escape to a tropical beach. It’s a break from the stress of life and an affordable way for someone to look and feel better. Especially in difficult economic times, people need to feel like they’re indulging themselves. We offer year-round pampering at affordable prices,” says At the Beach CEO, Brian Belt.
The new stores are the 4th and 5th to open this year in At the Beach’s aggressive and consistent growth strategy, bringing the total number of stores to 47 with more opening every few months. At the Beach locations are throughout Oklahoma, Wichita, KS, and the Denver metro and surrounding areas.
“We are very keen on offering our customers the most innovative tanning equipment in the world along with the convenience of superstore amenities,” said Brian Belt, President of At the Beach.
The first At the Beach location opened with four beds in south Oklahoma City, May of 1987. By 1996, it had grown to 22 tanning units and was experiencing huge success as a Tanning Superstore. Brian Belt, the forward thinking entrepreneur and CEO/owner of At the Beach realized the popularity of the Tanning Superstore and a devised a plan of growth for more superstore locations.
By 2001, ATB had grown from one to five superstore locations and had added UV-free spray on tanning to its offerings. Customers, impressed by the no wait policy and state-of-the-art tanning technology available, flocked to its stores. By 2006, At the Beach had expanded to the major metros of Oklahoma and had broken state lines, growing into Wichita, KS and Denver, CO.
“ATB has become one of the most recognized names in the tanning industry,” Belt said. “Our growth has been phenomenal thanks to our loyal customers and our mission to provide superstore amenities. We love this business and look forward to many years of helping people look and feel their best.”
For more information about At The Beach, visit www.atbtanning.com.
