COLORADO-BASED AT THE BEACH TANNING CONTINUES REGIONAL GROWTH
ATB’s Fiftieth Store Opens in Ft. Collins
Colorado-based At the Beach Tanning (ATB) continues its regional growth as it celebrates the opening of its 50th store. The new store, located at JFK Parkway and East Harmony Road in Ft. Collins is the 23rd ATB to open in Colorado since 2006.
“Fifty stores is an incredible benchmark, especially in today’s economic climate. We are grateful to the Colorado community, which has enabled us to grow so quickly and contribute to the local economy,” said Brian Belt, CEO of ATB.
Each At the Beach location provides employment for six people, on average. Currently, ATB has 125 employees in Colorado. Of course, these numbers will almost double during peak tanning season. At the Beach also provides an average of 39 jobs per new store construction, including carpenters, drywall techs, painters, electricians, installers, and more.
Founded in 1987, At the Beach Tanning first opened its doors with four beds in south Oklahoma City. By 1996, it had grown to 22 tanning units and was experiencing huge success as a Tanning Superstore. Belt, a forward-thinking entrepreneur, realized the popularity of the Tanning Superstore and a devised a plan of growth for more superstore locations. Now with headquarters in Colorado and Oklahoma, ATB has grown to 50 stores in three states - Colorado, Oklahoma, and Kansas - and is one of the most recognized tanning brands in the industry.
“We attribute our growth in recent years to knowing what amenities people want, such as state-of-the-art technology and no-wait tanning. However, the true secret of our success has been the support of our many loyal customers,” said Belt. “We are proud to celebrate our 50th store and look forward to adding many more in the upcoming years.”
For more information about At The Beach, visit www.atbtanning.com.
