Press Releases and News (click titles for more info)

Brian Belt
hbelt@atbtanning.com
303-761-1185 ext 13

FOR IMMEDIATE RELEASE

At The Beach Adds New Store In Mustang, Continues Regional Growth

Mustang, OK (April 28, 2010) – Oklahoma-based At The Beach Tanning Superstores (ATB), continues its regional growth with the opening of its 53rd store in Mustang, Okla.. Located at 1001 E. Highway 152, near Sarah Road, ATB’s newest location is equipped with 16 state-of-the-art tanning beds, as well as the latest technology in age-defying sunless tanning – VersaSpa.

“ATB has become one of the most recognized names in the tanning industry, with locations in three states and counting. We attribute our growth in recent years to knowing what amenities people want, such as state-of-the-art technology and no-wait tanning. However, the true secret of our success has been the support of our many loyal customers,” said Brian Belt, president and CEO of At the Beach. “We are proud to celebrate our 53rd store and look forward to adding many more in the upcoming years.”

Mustang residents will now be able to tan in 14 metro locations, with more stores to come. Other feature benefits of tanning at ATB include 5 levels of tanning, extended hours, no waiting to tan, monthly promotions, and top-of-the-line products and lotions, including their private label – Blend.

Founded in 1987, At the Beach Tanning first opened its doors in 1987 with four beds in south Oklahoma City. By 1996, it had grown to 22 tanning units and was experiencing huge success as a Tanning Superstore. Belt, a forward-thinking entrepreneur, realized the popularity of the Tanning Superstore and a devised a plan of growth for more superstore locations. Now with headquarters in Colorado and Oklahoma, ATB has grown to 53 stores in three states - Colorado, Oklahoma, and Kansas – and continues to open a new store approximately every 30 days.

For more information about At The Beach, visit www.atbtanning.com.

COLORADO-BASED AT THE BEACH TANNING CONTINUES REGIONAL GROWTH

ATB’s Fiftieth Store Opens in Ft. Collins

Colorado-based At the Beach Tanning (ATB) continues its regional growth as it celebrates the opening of its 50th store. The new store, located at JFK Parkway and East Harmony Road in Ft. Collins is the 23rd ATB to open in Colorado since 2006. 

 “Fifty stores is an incredible benchmark, especially in today’s economic climate. We are grateful to the Colorado community, which has enabled us to grow so quickly and contribute to the local economy,” said Brian Belt, CEO of ATB.

Each At the Beach location provides employment for six people, on average. Currently, ATB has 125 employees in Colorado.  Of course, these numbers will almost double during peak tanning season. At the Beach also provides an average of 39 jobs per new store construction, including carpenters, drywall techs, painters, electricians, installers, and more.

Founded in 1987, At the Beach Tanning first opened its doors with four beds in south Oklahoma City. By 1996, it had grown to 22 tanning units and was experiencing huge success as a Tanning Superstore. Belt, a forward-thinking entrepreneur, realized the popularity of the Tanning Superstore and a devised a plan of growth for more superstore locations. Now with headquarters in Colorado and Oklahoma, ATB has grown to 50 stores in three states - Colorado, Oklahoma, and Kansas - and is one of the most recognized tanning brands in the industry.

“We attribute our growth in recent years to knowing what amenities people want, such as state-of-the-art technology and no-wait tanning. However, the true secret of our success has been the support of our many loyal customers,” said Belt. “We are proud to celebrate our 50th store and look forward to adding many more in the upcoming years.”

For more information about At The Beach, visit www.atbtanning.com.

At The Beach Continues To Grow- Opening New Stores Monthly

At the Beach Tanning Superstores will be delivering year-round sunshine and Vitamin D to two new locations in July. Located at 21st and Yale in Tulsa, OK and Smokey Hill & Himalaya in Aurora, Colorado, both stores are expected to open at the end of July.

At the Beach Tanning Superstores is one of the most recognized tanning brands in the industry.  Featuring extended hours, five levels of tanning and top-of-the-line equipment including Versa Spa and Sun Angel, each Superstore is equipped with at least 16 beds for no-wait tanning, making ATB extremely popular with consumers.

“Tanning is like a twenty-minute escape to a tropical beach.  It’s a break from the stress of life and an affordable way for someone to look and feel better.  Especially in difficult economic times, people need to feel like they’re indulging themselves.  We offer year-round pampering at affordable prices,” says At the Beach CEO, Brian Belt.

The new stores are the 4th and 5th to open this year in At the Beach’s aggressive and consistent growth strategy, bringing the total number of stores to 47 with more opening every few months.  At the Beach locations are throughout Oklahoma, Wichita, KS, and the Denver metro and surrounding areas.

“We are very keen on offering our customers the most innovative tanning equipment in the world along with the convenience of superstore amenities,” said Brian Belt, President of At the Beach.

The first At the Beach location opened with four beds in south Oklahoma City, May of 1987. By 1996, it had grown to 22 tanning units and was experiencing huge success as a Tanning Superstore.  Brian Belt, the forward thinking entrepreneur and CEO/owner of At the Beach realized the popularity of the Tanning Superstore and a devised a plan of growth for more superstore locations.

By 2001, ATB had grown from one to five superstore locations and had added UV-free spray on tanning to its offerings.  Customers, impressed by the no wait policy and state-of-the-art tanning technology available, flocked to its stores.  By 2006, At the Beach had expanded to the major metros of Oklahoma and had broken state lines, growing into Wichita, KS and Denver, CO.

“ATB has become one of the most recognized names in the tanning industry,” Belt said. “Our growth has been phenomenal thanks to our loyal customers and our mission to provide superstore amenities.  We love this business and look forward to many years of helping people look and feel their best.”

For more information about At The Beach, visit www.atbtanning.com.

At The Beach Tanning  Superstore Expands Coverage

Denver, CO – At The Beach Tanning Superstores, the industry leader in tanning for Oklahoma, Colorado and Wichita is opening a new superstore in Thornton, CO. Located at 10030 Grant Street, the location will be equipped with 16 state-of-the-art tanning beds, as well as the latest technology in age-defying sunless tanning – VersaSpa.

“We are very keen on offering our customers the most innovative tanning equipment in the world along with the convenience of superstore amenities,” said Brian Belt, President of At the Beach.

Colorado residents will now be able to tan in 19 metro locations, with more stores to come every month. Other feature benefits of tanning At the Beach include 5 levels of tanning, extended hours, no waiting to tan, monthly promotions, and top-of-the-line lotions, including At the Beach’s private label – Blend.

At The Beach first opened its doors in 1987 with 4 tanning units in Oklahoma City. By 1995, it had grown from 4 beds to 22, earning it the distinction of Tanning Superstore. Today, At the Beach is rapidly expanding in four markets and has grown to 45 stores, opening a new store approximately every 30 days.

“ATB has become one of the most recognized names in the tanning industry,” Belt said. “Our growth has been phenomenal thanks to our loyal customers and our mission to provide superstore amenities: 5 levels of UV tanning, UV free spray-on Versa Spa, extended hours of operation and no waiting at every location.”

For more information about At The Beach, visit www.atbtanning.com.

At The Beach Tanning Superstore Brings Leading Technology To ATB Customers

Oklahoma City, OK – At The Beach Tanning Superstores are among the first in the US to offer the new Ergoline Sun Angel tanning bed which uses revolutionary, patented technology to virtually eliminate burning. Exclusive to At The Beach in Oklahoma, Colorado and Kansas, the Sun Angel comes with a precision photoelectric sensor that gives users an exact analysis of skin tone. Results are used to calculate a specific and personal tanning session that only emits as much UV light as the customer’s skin can safely take on that day.

“We are proud to be able to offer such cutting edge technology to our clients,” owner Hoyl Belt said. “The Sun Angel allows anyone, regardless of skin type, to tan without burning and see great results within a few sessions.”

Other key benefits of the Sun Angel include 52 UV lamps and four Ultra Performance facial Tanners with specialized UV-B lamps, Climatronic Temperature controlled air conditioning, Aqua Fresh & Aroma therapy, Multi Relax base acrylic and a 3D sound system with MP3 dock and SD card slot.

“We are very keen on offering our customers the most innovative tanning equipment in the world along with the convenience of superstore amenities,” Belt said. “The Sun Angel definitely spoils our customers with its comfort and technology, not to mention amazing tanning results.”

Sun Angel bed installation is in progress in Oklahoma and Kansas and begins in Colorado in February. All stores will be operations will Sun Angel by the end of March.

At The Beach first opened its doors in 1987 with 4 tanning units in Oklahoma City. By 1995, it had grown from 4 beds to 22, earning it the distinction of Tanning Superstore. Today, At the Beach is rapidly expanding in four markets and has grown to 43 stores, opening a new store approximately every 30 days.

“ATB has become one of the most recognized names in the tanning industry,” Belt said. “Our growth has been phenomenal thanks to our loyal customers and our mission to provide superstore amenities: 5 levels of UV tanning, UV free spray-on Versa Spa, extended hours of operation and no waiting at every location.”

For more information about At The Beach, visit www.atbtanning.com.